Founded 2016
A decade of DPC expertise
Florida-Wide Network
Tampa, Orlando, Jacksonville & more
DPC + Benefits
ACA compliant plans
Nationwide Access
Multi-state coverage available
How Persona Healthcare Direct Works
From plan choice to the day your team starts seeing real care, straightforward path with no runaround.
01
Choose a Plan
Select DPC-only or full DPC+ coverage with care coordination and benefits integration.
02
Pick Your Doctor
Employees choose from vetted independent Florida clinicians by metro area.
03
Enroll Your Team
We handle onboarding. Employees get access from day one through our streamlined portal.
04
Care That Works
Direct access, no runaround. Employees get care immediately. You see the savings build.
Coverage Options
Two Ways to
Cover Your Team
HR & Finance Leaders
Cut healthcare costs without cutting coverage. We provide a path to better primary care access with an ROI your CFO will recognize from day one.
Persona aligns the incentives of the employers, advisors, and independent clinicians to deliver modern primary care throughout Florida.
Built for Everyone in the Benefits Chain
Benefit Advisors & Brokers
Add a proven DPC solution to your book of business. Health Rosetta-aligned and designed to tackle the rising costs of employer-sponsored plans.
Independent DPC Clinics
Join a community that respects your autonomy. We connect independent clinicians to Florida employers while protecting the direct primary care model.
What Our Sponsors Say
“
Adding Persona Healthcare Direct as an option for our employees was an absolute gamechanger! 80% of our employees use direct primary care and love the expert care and attention they receive! This is one of the best partnerships we have in our health plan.
AMY LEIN, SECOND HARVEST FOOD BANK
“Being a small family-owned business, we found Dr. Crall and the MyDPCdoc Family Practice, a Persona Healthcare Direct provider, to be a blessing for us, as well as an important benefit to offer our employees! This benefit allows us to provide a competitive advantage for recruitment and retention. In turn, we are able to save thousands of dollars without sacrificing the best quality care for our family and the families of our employees.”
Luis & Lizette Espel, Lee Electric
"The DPC program saves time for our employees as our DPC provider Dr. Christopher Salud is on-site every other week so employees only lose 30 minutes to see the doctor. It also saves money as there are no co-pays when they see Dr. Salud whether it’s on-site, at his office or via a virtual visit. And because Dr. Salud is available 24/7, employees have been able to avoid Urgent Care and ER visits which would have been costly.
Almost 50% of our insured employees are currently enrolled in the DPC program and the number of participants keep growing as word spreads about how warm, caring and thorough Dr. Salud is. The decision to enroll in the DPC program was one of the best decisions we ever made and I only wish we would have done it sooner.”
Cindy McSwain, Lakeland Automall
