Founded 2016
A decade of DPC expertise
Florida-Wide Network
Tampa, Orlando, Jacksonville & more
DPC + Benefits
ACA compliant plans
Nationwide Access
Multi-state coverage available
How Persona Healthcare Direct Works
From plan choice to the day your team starts seeing real care, straightforward path with no runaround.
01
Choose a Plan
Select DPC-only or full DPC+ coverage with care coordination and benefits integration.
02
Pick Your Doctor
Employees choose from vetted independent Florida clinicians by metro area.
03
Enroll Your Team
We handle onboarding. Employees get access from day one through our streamlined portal.
04
Care That Works
Direct access, no runaround. Employees get care immediately. You see the savings build.
Coverage Options
Two Ways to
Cover Your Team
HR & Finance Leaders
Cut healthcare costs without cutting coverage. We provide a path to better primary care access with an ROI your CFO will recognize from day one.
Persona aligns the incentives of the employers, advisors, and independent clinicians to deliver modern primary care throughout Florida.
Built for Everyone in the Benefits Chain
Benefit Advisors & Brokers
Add a proven DPC solution to your book of business. Health Rosetta-aligned and designed to tackle the rising costs of employer-sponsored plans.
Independent DPC Clinics
Join a community that respects your autonomy. We connect independent clinicians to Florida employers while protecting the direct primary care model.
What Our Sponsors Say
“
Adding Persona Healthcare Direct as an option for our employees was an absolute gamechanger! 80% of our employees use direct primary care and love the expert care and attention they receive! This is one of the best partnerships we have in our health plan.
AMY LEIN, SECOND HARVEST FOOD BANK
“Being a small family-owned business, we found Dr. Crall and the MyDPCdoc Family Practice, a Persona Healthcare Direct provider, to be a blessing for us, as well as an important benefit to offer our employees! This benefit allows us to provide a competitive advantage for recruitment and retention. In turn, we are able to save thousands of dollars without sacrificing the best quality care for our family and the families of our employees.”
Luis & Lizette Espel, Lee Electric
"Adding Direct Primary Care (DPC) to our benefits package has improved healthcare options for employees that also helps minimize the time an employee needs away from work for their primary care needs. Since introducing DPC, we have received very positive feedback from employees who appreciate having convenient and accessible options for their everyday healthcare. It is a win-win for the employee and the employer.
From an HR perspective, DPC has allowed us to strengthen our benefits package by providing employees with an additional resource that supports their health and well-being, while providing the type of availability and responsiveness they need to balance their responsibilities at work and home. It has been rewarding to see employees take advantage of the value this benefit provides. DPC has been a valuable addition to our commitment to offering competitive, meaningful benefits that support our employees and their families."
Carolina Lora, SafePoint Insurance Chief HR and Administration Officer
