Better Care.
Lower Costs.
Built for Thriving Busineses.
We bridge the gap between financial efficiency and exceptional medical care. Persona Healthcare Direct eliminates the traditional barriers of copays and complex deductibles, fostering a culture of health that supports both your workforce and your bottom line.
Lower Costs.
Better Care.
Aligned Incentives.
The Problem
Every year you pay more and get less: less control, less access, worse outcomes.
 - Premiums climb
 - Costs show up as a bill
 - Employers delay care
 - Brokers are left shopping
The Shift
Where forward-thinking employers are going instead
 - Level-funded plansÂ
 - Direct primary care at the Heart
 - Zero out-of-pocket costÂ
 - Transparent pricing
 - Incentives that line up
 - No network restrictions
Our Solution
One plan, five parts, working together
 - Direct primary careÂ
 - Care coordination
 - ACA-compliant coverage (MEC)Â
 - Level-funded claims structureÂ
 - Stop-loss protection
How Persona Works for Your Organization
A seamless integration path designed to simplify healthcare administration while maximizing employee value.
01 Plan Design
Tailored Integration
We work with your team to design a DPC-centered benefit plan that aligns with your financial goals, whether as a standalone offering or integrated with existing coverage.
02 Employee Enrollment
Streamlined Onboarding
Our automated enrollment process ensures your employees are connected to their chosen independent physicians quickly, with no administrative burden on your HR team.
03 Personal Access
Direct Provider Connection
Employees gain immediate 24/7 access to a provider chosen from our Florida-wide network of independent clinics, no copays, deductibles, or insurance gatekeepers.
04 Supporting Your Team
Care That Keeps Working
We stay involved after launch, enrolling new hires, connecting employees to their provider, and making sure the plan keeps delivering for your organization.
The employer strategic advantage
Predictable
Costs
Lower total cost of care through direct physician relationships and wholesale medical pricing options.
Employee Retention
Elevate your benefits package with direct access to primary care, driving higher employee satisfaction.
Zero
Deductibles
Eliminate deductible burden for primary care visits, ensuring your team accesses care exactly when they need it.
ER Waste Reduction
Reduce ER and specialist overuse by providing a trusted medical home for every employee's primary concerns.